It started as a Black Business, I mean, owned by black people, mostly controlled by black people and MADE BASICALLY FOR BLACK PEOPLE.
What is Shea Moisture?
It is basically natural made products for black people who want to go natural. It is a reference to the natural hair community. But today, the black community is disappointed and mad after this company.
What happened? The new commercial happened. I wasn’t really online these last months. I saw the commercial TODAY. I understand the boycott now.
What I thought first was:
Where are the black women?
Where are the 4C type women?
Where are the reasons why Shea Moisture started?
My vision of Shea Moisture is completely ruined today. This brand is not just a set of products for the black community. It is a huge hope for the nappy hair movement. It is THE set of product that is super expensive but that the black community buy to support black business and to take care of their hair naturally.
Here is a thing! How can this company create and share this commercial which does not represent even once what characterize Shea Moisture. I am not against the fact that Shea Moisture wants more customers, they want to expand. Actually, that’s what I understood through the commercial. But, it is unbelievable they get to change all their products FOR NEW HAIR TYPES. They already have a lot of ranges. Why not creating new ones for different hair textures? It is a slap on a face.
Even though they share a long message to apologize, it is useless. There is nothing to apologize for. They made the choice, they looked for the money, and they looked for expanding even if they lose their customer base.
Since they don’t need the black community anymore, the one that had built the powerful company they are today, that is their choice.
